People’s urge to trace their roots is fuelling a boom in DNA tourism. More people than ever are making that emotional journey to ancestral lands. So, DNA tourism is now on Lonely Planet’s list of ‘Top Travel Trends for 2019.’
Trade circles link the emergence of two facilities to the sector’s growth. One is the easy availability of DNA testing. And the other is the explosion of social media networks. Thousands of amateur genealogists are finding the time and effort to retrace their roots. And their enthusiasm is nurturing a flourishing trade around DNA tourism. Not surprisingly, many tour companies are now providing family-heritage themed trips to destinations around the world.