The logos of a few companies are iconic and remembered distinctly by the public. BMW’s is one of those. The name BMW is synonymous with a circle divided into four with alternate blue and white quadrants, circumscribed within black ring.
The iconic German automaker, BMW recently, however, redesigned its iconic logo, letting go of the black ring and introducing a transparent circle. While the blue and white emblem inside the rings remains intact, the entire logo, including the typeface, has a more modern and flatter look.
The new logo will be used in the communication efforts of the organization, which include its website and its social media platforms.
“BMW becomes a relationship brand. The new communication logo radiates openness and clarity,” explains Jens Thiemer, Senior Vice President Customer & Brand BMW. “With this new transparent variant, we want to invite our customers more than ever to become part of the BMW world. In addition, our new brand design is geared to the challenges and opportunities of Digitization for brands. With visual restraint and graphic, we are equipping ourselves flexibly for the wide variety of contact points in communication at which BMW will show its presence online and offline in the future. The additional communication logo symbolizes the significance and relevance of the brand for mobility and driving pleasure in the future.”
The logo for BMW, headquartered in Munich, Germany, was first introduced in 1917. The company has had a total of six logos in its rich history, the last one coming into effect from 1997 on wards.
To read more about the evolution and meaning of the logo of BMW, click here.