Our cities’ streets and oceans are currently filled with more than 8 billion metric tons of unprocessed plastic trash. Only 6% of all plastic ever created has been recycled, while 12% has been burned.
The issue is becoming more widely recognized, and many people are looking for a solution that is actually sustainable.
The creators of the London-based startup Notpla think they have the solution. The sea is where Pierre Paslier & Rodrigo Garcia Gonzalez discovered the answer. They use plants and seaweed to replace plastic.
It may be used to construct a variety of packaging, from bubbles to retain liquid to liners for food containers, and it is 100% natural and biodegradable.
About the founders:
Their first product, Ooho, was created in partnership with chemists & chemical engineers at Imperial College after their initial video about an edible bubble encasing water went viral.
The brand Notpla, which stands for “not plastic,” was launched in 2019 along with an identity & brand strategy that better reflects their goals and values and positions them as a pioneer in environmental sustainability.
Also watch our story on Earthshot Prize winner: Notpla:
The Co-Founders just won the Earthshot Prize!
The creators of Notpla have just been awarded the Earthshot Prize in the category “Build a Waste-Free World.”
The competition, which was started by Prince William, gives each of the five winners £1 million (€1.2 million) to sustain their environmental activism.
The Earthshot Prize supports ground-breaking approaches to the climate challenge.
According to Notpla, the funds will be used for both increased research and development and commercialization.
Actors Rami Malek, Catherine O’Hara, and Daniel Dae Kim, artists Billie Eilish and Ellie Goulding, retired footballer David Beckham, plus politicians like Republican Senator Mitt Romney & his wife Ann also made an appearance at the extravagant nighttime ceremony hosted at Fenway Park. The Prince & Princess of Wales were also present at the event.
It’s easy to understand why Mr. Paslier is a huge fan of seaweed. In addition to being biodegradable, the marine plant is only now starting to gain the respect it really deserves as a very efficient, organic method of storing CO2. Although the inventor of the start-up predicted that its uses will expand, he noted that for the time being, it was most effective when there was a “rapid consumption and high risk of littering.”
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