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Goodfellows- Your on demand grandkids.

Ratan Tata, chairman emeritus of Tata Sons, recently invested in a startup called "Goodfellows".

that matches seniors with young, educated graduates for meaningful companionship in an effort to assist the elderly.

Graduates can also apply for short-term internships at Goodfellows in addition to full time employment

"Goodfellows" has successfully finished its beta test and is now available in Mumbai. Pune, Chennai, and Bengaluru will follow soon after.

Shantanu Naidu, a 28-year-old graduate from Cornell University, founded the startup

Naidu has been operating as a general manager to Tata.

He had previously started a company centered around pets and shares Tata's affection for dogs and strays

Goodfellows offers a freemium subscription model as its business model. With the purpose of letting the Grandpal sample the service, the first month is free.

Based on the limited affordability of retirees, a small subscription fee starting in the second month has been decided upon.

Goodfellows will also support their seniors with all of their daily activities, like taking them for walks, assisting with groceries, taking them to the doctor's office, and so much more

Shantanu's startup is an effort to close the gap and provide a real connection rather than only services.

In India, 15 million elderly people live alone.

In essence, The Goodfellows serve as demand-driven grandkids.