Baby Chanco from Japan is ruling the internet now for her well-coiffed hair. This one-year-old baby is now the new model for Pantene Japan’s ‘Hair We Go‘ campaign which was announced on January 7.
According to P&G Japan Hair Care Associate Brand Director Yoshiaki Okura, the sight of baby Chanco’s beautiful hair gives people positive energy. Further, In an interview with Huffington Post, Yoshiaki Okura said, “Chanco’s personality and special character matches our image for women we want to support.”
Baby Chanco’s mother Mami Kano shared glimpses of her baby’s unusually thick hair on the Instagram account she started when baby Chanco was 5 months old. So far, the account has gained 322,000 followers, making Chanco’s name an internet buzzword.
The baby was born on December 23, 2017, and already had the voluminous locks when she was 6 months old. According to a report of Allure, while most babies lose their head locks after a few weeks, that didn’t happen to Chanco. It is believed that the hormone levels in pregnant women play a pivotal role in boosting the baby’s hair growth. Women who have elevated estrogen levels give birth to babies that have a head full of hair. But, according to the report of Modern Mom, the thickness of baby Chanco’s hair is a rare occurrence.
Baby Chanco stars in both, the brand’s new Japan ad and her own online movie titled ‘The hairy tale.’ The movie description, translated from Japanese to English, reads “This is (a) lovely story about baby Chanco, a baby with unique hair. Despite looking different from other babies, baby Chanco is loved worldwide for her naturally thick hair. If everyone can learn to love their differences, this world may become a much nicer place.”
Every photo of baby Chanco shared by her mom on her Instagram account receives around 10,000 likes from her besotted fans.
Chanco’s mom is waiting eagerly to experiment with her hairstyles as she grows up. “In the future, I want to try some new arrangements, like braids.” People quoted her as saying. We certainly can’t wait to see her grow.